Blog & Resources

Revenue, margins and cash flow: why multi-channel e-commerce needs to control the numbers in real time

Growing an e-commerce business is not just about selling more. For many merchants, revenue is the first number they look at every day. It is visible, immediate and easy to read. But on its own, it does not tell the real health of a business. An online store can increase orders, sell across multiple channels, enter marketplaces, activate advertising campaigns, manage POS sales and expand its catalog. However, if it does not control margins, costs, commissions, returns, shipping and cash flow, growth can become less profitable than it appears.

Selling on Leroy Merlin Marketplace: categories, opportunities and multi-channel management

Selling online today no longer means choosing just one channel. For many merchants, growth comes from being present across multiple platforms, reaching different audiences and building a broader commercial presence without losing operational control. In this scenario, Leroy Merlin Marketplace can represent an interesting channel for businesses that want to diversify their sales and expand their online business.

10 minute read

Do you have a physical store and want to sell online? Here’s how to get started the right way

For many physical stores, opening an online sales channel is no longer just an opportunity. It has become a strategic step to reach new customers, increase brand visibility, and make the business less dependent only on foot traffic. Consumer behavior has changed. People search for products online, compare prices, read reviews, check availability, and often decide where to buy before they ever walk into a physical store. This does not mean that the physical store has lost its value. On the contrary, physical retail remains essential for relationships, experience, trust, and service. But today, customers move naturally between online and offline. They search online and buy in-store. They see a product in a shop window and later order it from the website. They discover a brand on social media, check availability, and choose where to complete the purchase.

10 minute read

Selling on eBay in 2026: Real Costs, Opportunities, and Multi-channel Management

Selling on eBay can still be an interesting choice for many merchants, especially for those who want to add a recognized marketplace to their sales strategy without starting from zero in terms of traffic, trust, and visibility. eBay is a historic platform, but it has not remained stuck in the past. It continues to play a relevant role in specific areas of online commerce, such as refurbished products, collectibles, fashion, spare parts, accessories, second-hand items, and products that are difficult to find on other channels.

10 minute read

The Hidden Cost of Returns in E-commerce: Why It Impacts Margins, Stock, and Growth

For many e-commerce businesses, a return is still considered a simple post-purchase operation: the customer sends the product back, the refund is processed, and the cycle seems closed. In reality, a return is much more than that. Every product that comes back has an impact on margin, stock, logistics, documentation, operational times, and financial flows. When volume grows and sales channels multiply, an unmapped and unstructured management of returns can turn into a silent cost—one that is difficult to measure and even harder to control. The problem is not just the refund. The real issue is everything that happens before, during, and after the product comes back.

12 minute read

Selling on multiple channels does not automatically mean earning more.

Selling on multiple channels does not automatically mean earning more. In 2026, for a structured merchant, the real issue is not just increasing turnover, but understanding which channel is generating real profitability and which is instead absorbing margin without making it immediately apparent.

10 minute read